A new survey, asking U.S. homeowners who don’t have window film installed if they are likely to have it professionally installed to improve the energy-saving performance of their existing windows, saw 46% of respondents say yes. The Harris Poll conducted the survey on behalf of the International Window Film Association (IWFA) in March 2022.

“The poll widely acknowledges window film’s ability to reduce energy costs, and I believe the result may pave the way forward for our nation to unilaterally reduce its carbon footprint and may help utility companies to better control peak energy demand during the most critical periods of the cooling or heating seasons,” says Darrell Smith, executive director of the IWFA. “The IWFA hopes utilities and various government offices develop new rebates or credits as incentives for consumers to have window film professionally installed.”

The survey also found that 79% of homeowners have heard of window film. “I believe the poll’s result must be related to the impact that rapidly rising utility bills have had on consumer budgets and the recognition that window film can reduce energy use,” Smith adds.

About The Poll

The Harris Poll conducted this survey online within the United States from March 24-28, 2022, among 2,374 U.S. homeowners ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study on behalf of the IWFA, the sample data is accurate to within + 2.8 percentage points using a 95% confidence level.