The New Guy by Chris Collier
by Chris Collier
May 4th, 2022

“Wherever You May be …”

Colin Cowherd kicks off his sports talk show The Herd with the same enthusiastic introduction each time: “Wherever you may be and however you may be listening …” The punchy, persuasive welcome aimed to attract audiences over the long term—and it did. I started tuning in at 14 and haven’t stopped since. Why, after all these years, do I continue to listen in?

“And However You May be Listening …”

I will be hosting the Window Film magazine podcast in the coming months.

Cowherd launched the ESPN Radio show on March 29, 2004, winning Sports Illustrated’s Radio Personality of the Year award on December 19, 2005. The program shifted to Fox Sports Radio in 2015, racking up hundreds of episodes since. In an age where audiences are inundated with piles of media that scream, “click me!” Cowherd’s show is both familiar and fearless.

“If I had gone to a big network at age 28, I’d have been a big failure. I wasn’t ready and needed to make a decade of mistakes,” says Cowherd, who started his broadcasting career as sports director of Las Vegas television station KVBC.

I’m a massive football fan, but I haven’t stuck around for the hot takes; I’ve hung around because his programing is real in an age of peak artificiality. Life is messy, and, in some ways, so is Cowherd. He relates football to divorce and branches off into bloated, unscripted rants. But nearly two decades after his start, viewers still show up.

Tying it Together

Like an impactful column or blog, powerful podcasts make you feel involved. And no matter how much the star has (rightfully) neglected my underachieving Atlanta Falcons, Cowherd makes me feel like I’m a facet of a show recorded 2,000 miles away. I first listened to The Herd on a fourth-generation iPod Touch with a 3.5-inch display during my nightly workouts in 8th grade. I now absorb his rants on life and sports during lunch breaks and downtime.

We work in distinct areas of mass media, but my goals align with Cowherd’s. As the assistant editor of Window Film and PPF magazine, I love the genuine connections with readers as much as I love promoting involvement through interviews and ultimately sharing your stories.

I’ve written about new products and acquisitions, but this industry encompasses more. I’ve also documented pain and perseverance, career changes, fundraisers and empathy in wartime. These are your stories, and I’m thankful for the opportunity to deliver them.

I plan to bring back the WINDOW FILM magazine podcast and serve as its host in the coming months, and while I’m no Cowherd, I hope you’ll tune in, wherever you may be and however you may be listening.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. This is going to be good for the industry!

  2. Absolutely , sounds amazing. I’ll tune in.

  3. Never knew this existed! Will definitely check this out!

  4. Keep us posted! I’ll get the word out!

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