General Formulations Announces Michael Maxwell as Vice President of Sales

May 25th, 2022 by Chris Collier

General Formulations, a manufacturer of pressure-sensitive films, announced the addition of industry veteran Michael Maxwell as vice president of sales.

Maxwell joins the company after several other industry stops.

Prior to his new role at General Formulations, Maxwell held various positions in industry companies such as Mimaki USA, Gerber Scientific and Reece Supply Company. During his tenure at Mimaki USA, he served in several roles, including senior manager of corporate strategic development and senior manager of business solutions.

“Michael’s industry knowledge, relationships, and extensive background working with key printers and distribution partners will be a huge asset for General Formulations,” says Mike Clay, president of General Formulations. “We are extremely excited to have Michael in his new role and leading the GF sales team.”

Maxwell will direct the sales and customer service management functions in the U.S., Canada, Latin America, Australia and New Zealand in his new role.

“General Formulations’ expansive product offering, commitment to customer service, and incredible domestic production has earned them a top position in the industry, and I couldn’t be more excited to join the team at such an amazing time,” Maxwell says.

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