Dear Reader July/August 2022June 29th, 2022 by Nathan Hobbs
By Chris Collier
Since 1949, every May, we observe Mental Health Awareness Month here in the U.S. Each year, Mental Health America conducts activities based on a different theme. This year’s theme is “Back to Basics,” an effort to provide foundational knowledge after two years of pandemic living.
Bursting the Bubble
Talks of a recession … skyrocketing inflation … a significant war between Ukraine and Russia. Is it 2030 yet? We need to hit reset on an overwhelming decade.
Our industry is not immune to this period’s expansive impact. I covered the topic of societal security last issue by chatting with Brad Campbell, CEO of Riot Glass and Campbell Corporation in Huntington Beach, Calif. See page 54 in Window Film magazine (May/June 2022) for more.
“Things have become so out of balance that even if we corrected course today, the latency of the effects of that correction would still lead to dramatic year-over-year crime spikes for years to come,” Campbell explains. “[It] saddens me to say that, but this is a global problem, and it will be decades, not years, before we see our way out of this. Window film businesses with staffing and infrastructure in place, a culture of responsiveness and a high-touch service level, will see growth like never before.”
As society wades its way through these strange days, it’s reassuring to know that we work around an industry assisting critical problems. Whether you’re an industry supplier, dealer, event organizer or writer, you’re pushing positivity forward.
“Glass and window businesses have thrived through these times because of security issues,” adds Danny Maldonado, president of Prestige Window Solutions in Redondo Beach, Calif. “Even though terrible and disgusting things are happening in the world, resulting in us getting business, it feels better knowing that we’re providing a solution that creates comfort for customers and allows them to feel safe.”
This issue hones in on the battle against graffiti and vandalism, facets of societal security that suppliers and dealers have answers to (see page 32). Anti-graffiti film allows dealers to peel off scratching, spray paint, and acid etching with ease and foster cleaner communities.
“It’s all gang-related,” says Gil Guerra, owner of California’s Team GK Glass Tinting. “The worst thing is when you have seven windows on your storefront—If I walk by and write my name, you scratch my name out and write your name, and then another guy scratches both out and writes his. Once they start, they don’t stop. Anti-graffiti film works.”
Surroundings and mental health go hand-in-hand. Correction may be a ways off, but I’m proud to write about people and products that push back
against boundless uncertainties.
Chris Collier is the assistant editor for Window Film magazine. Connect with him on LinkedIn and Facebook.
To view the laid-in version of this article in our digital edition, CLICK HERE.