Protracted Protection: El Pollo Loco Restaurant Chain Goes Graffiti Free

El Pollo Loco, which now operates more than 400 company-owned and franchised restaurants in the Southwestern United States, invested millions of dollars in renovating the look and layout of numerous California locations. Management explored long-term investments after one particular facelift. That’s where California’s Team GK Glass Tinting came in.

The Solution

“I have been using Graffiti Free film for over 20 years and have never had a customer need to replace a window,” says Gil Guerra, owner of Team GK Glass Tinting. “The film does an amazing job of protecting the glass from damage.”

Madico’s Graffiti Free film protects both glass and other smooth surfaces from harm, according to the company. Optically clear and distortion-free, Graffiti Free window film acts as a sacrificial barrier protecting glass from costly graffiti, etching or high-traffic wear. After an event occurs, damaged film is removed, and a new layer is installed at a cost less than that of removing and replacing the glass.

Prolonged protection followed the initial 2013 installation, which covered all of the exterior glass at the El Pollo Loco location. El Pollo Loco, which has served the Los Angeles area since the early 1980s, chose to have the film installed on most of its Los Angeles area restaurants and entered a maintenance contract with the installation company. The maintenance contract guarantees that any film-protected glass damaged by graffiti or etching will be quickly repaired by applying a new layer of Graffiti Free film.

Job Well Done

Management at the various locations are pleased with the installation results. With the ability to quickly remove any graffiti, their patrons can continue to be welcomed into a pleasant dining atmosphere. The fast removal also prevents re-offending from taking place at the same location. The El Pollo Loco chain continues renovating restaurants across the Southwest, with anti-graffiti film playing a pivotal role in protecting the new exterior glass from damage.

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