The New Guy by Chris Collier
by Chris Collier
July 6th, 2022

New Cars, New Strategies

Chrysler Capital researched the most popular searches that can help prepare you and your business for the hottest cars right now. XPEL trainer Marco Cazorla says structuring marketing efforts around the results could pay dividends.

“It’s important to use real data like this for outside-of-the-box thinking,” Cazorla says. “For example, create content you can market your business to these specific vehicles; content that you can share on YouTube, Facebook (car clubs), TikTok, blog posts and Instagram. The business that executes on this will win and keep winning so long as they stay consistent with their content and great customer experience. Again, those who execute will win by an unfair advantage.”

Rank             Car                                         No. of monthly searches
1                   Jeep Wrangler                       166,950
2                   Toyota Tacoma                      107,680
3                   Toyota 4Runner                      69,820
4                   Honda Civic                           61,220
5                   Ford F-150                             60,830
6                   Jeep Grand Cherokee            57,150
7                   Ford Ranger                           55,700
8                  Dodge Charger                       54,650
9                  Honda CR-V                            47,770
10                 Toyota Tundra                         45,670

At the top of the list for most-searched vehicle types are trucks, SUVs and minivans with 19,800, 11,520 and 2,610 monthly searches respectively. On the opposite end, sedans, coupes, wagons and hatchbacks are not currently as popular with 170, 50, 20 and 20 monthly searches, respectively.

Trucks are the top dogs in this year’s data.

How about electric vehicles? The Audi e-Tron sits at the top with 4,460 monthly searches. From there, the Chevrolet Bolt EV, Mercedes-Benz EQS and the BMW i4 received less buzz, with 1,380, 450 and 170 monthly searches, respectively.

Get ready for a wave of Jeeps potentially coming through your shop. Chrysler Capital also released a list of the top 10 most searched for vehicles to lease, and the Jeep Wrangler and Jeep Grand Cherokee are leading with 60,960 and 32,480 monthly searches, respectively.

Next are the Honda Civic, Toyota Tacoma, Ford Explorer and Toyota RAV4 with 19,810, 16,230, 13,460 and 13,210 monthly searches, respectively. Closing out the list are the BMW X5, Ford F-150, Mazda CX-5 and Nissan Rogue with 13,200, 10,940, 10,850 and 10,820 monthly searches, respectively.

Have you seen any of these cars at your place of operations? Sound off in the comments below.

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