Ceramic Pro Americas Launches Elite Dealer InitiativeSeptember 14th, 2022 by Chris Collier
Ceramic Pro Americas announced the official launch of the Elite Dealer Initiative. This business concept permits experienced auto salons the opportunity to own valuable online and geographical real estate, receive business growth, technical guidance, marketing support and mentorship from corporate leaders.
The Ceramic Pro Elite Dealer Initiative was initially conceived in 2021 by the Ceramic Pro Americas corporate leadership team. After consulting with 20-plus long-time Ceramic Pro Auto Spas—with several meetings during the 2021 SEMA Show—a beta testing program was established. This allowed corporate leadership and Elite Dealers to fine-tune the parameters of the program throughout the first three quarters of the 2022 fiscal year.
As of September 1, 2022, 53 certified Ceramic Pro Elite Dealers currently serve ceramic coating, paint protection film (PPF) and window tint consumers in 27 U.S. States.
“Since today’s automotive consumers search for high-quality ceramic coatings, PPF and window film, they don’t have the patience or time to shop, choose between different manufacturers, and schedule appointments at different locations,” notes Adam Cote, who serves as Ceramic Pro Americas executive director of Elite Dealer services.
Cote adds, “The new Ceramic Pro Elite Dealer Initiative was established to solve these consumer-direct issues. It further allows professional detailers to accelerate their business growth, dominate local online searches, and offer a genuine one-stop shop with white glove service that stands on par with the brand equity we’ve created since 2013.”