How Ryan Pape’s Big Gamble and Going ‘All In’ Propelled XPEL
September 7th, 2022 by Chris CollierWhen Ryan Pape took the XPEL CEO job, he thought his wife would be excited. He was wrong. “She cried,” said Pape. “She thought it was a terrible idea.” Back then in 2009, XPEL (XPEL), a maker of protective film that protects paint on cars from chips and scratches, was on the verge of going out of business. The nation was muddling through the Great Recession. And the auto business had stalled out.
