The Solutions of the 2022 SEMA Show

November 4th, 2022 by Chris Collier

As the sun sets on the 2022 SEMA Show, the film industry’s many suppliers prepare to showcase their products to current and prospective dealers during Friday’s finale. For Dr. Tim Gerasimov, Matt Phillips and the team at Legend Paint Protection Film, a brand new paint protection film (PPF) is in the cards.

Legend Paint Protection Film’s team displayed a new PPF product.

“The new product for this SEMA is our Raven [PPF],” Gerasimov said in front of a Porsche 911 installation demonstration. “Raven is a black PPF designed to be the blackest PPF on the market and looks absolutely stunning.”

Legend’s Raven PPF is flexible and features a self-leveling hydrophobic surface with ideal stain and chemical resistance, according to the company. A year removed from a SEMA Show with a COVID-19 backdrop, Gerasimov says 2022’s gathering features a diverse range of both domestic and international customers.

“We do a morning demonstration, a 1 o’clock class and then an evening demonstration,” Gerasimov says of the company’s booth happenings. “We use well-known PPF trainers who come to the booth and explain to people how it’s done because PPF installation is an art.”

A few booths over, Apollo Window Film exhibits its products at the SEMA Show for the very first time.

Apollo Window Film president and CEO Maher Awad showcases a company product.

“We’ve been in business for over 12 years and with manufacturing for all of our products in the USA, we decided it was time,” says James Carnes, national sales manager for Apollo Window Film, who joined the company in 2016. “We’re becoming a big player and our business is growing every year.”

“We’re launching a marketing campaign in 2023 and putting together a dealer locator program on our website to help end-users find dealers in their area. Our growth has been attributed to people referring our window film to other people. Getting window film in people’s hands is our goal,” said Apollo Window Film president and CEO Maher Awad.

As the impact of a global pandemic fades, international suppliers have the opportunity to display their products to an American audience for the first time in several years. COVID-19’s lessening has allowed South Korea-based Ultrafit to exhibit at their first SEMA Show.

“There was no chance to promote in the USA because of COVID-19,” says Ultrafit general manager Jason Cho. “I want people to experience our product. People touch it, install it and see what we have. But we didn’t have a chance [before].”

The 2022 SEMA Show has seen heavy foot traffic throughout the week.

KDX America showcased its varied product line-up, which includes automotive window film, architectural window film, PPF and wrapping film.

“This year, we were very fortunate that the mask mandate was lifted,” comments Yan Endsley, sales and marketing director at KDX America. “People waited two years. They’re ready to talk to people and see what’s out there.”

West Hall of the Las Vegas Convention Center is also home to Inozetek, who unveiled its new Midnight Purple Dynamic PPF on an Audi e-tron GT. “It’s self-healing, durable and has a five-year warranty,” says Inozetek sales representative Oscar Espinoza. “The team has told me it’s been a crazier turnout this year.”

The 2022 SEMA Show is home to dozens of industry companies. Keep it locked to WINDOW FILM magazine for additional show coverage next week.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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