Roland DGA Announces Key Leadership Changes

February 7th, 2023 by Chris Collier

Roland DGA Corporation, a provider of wide-format inkjet printers, vinyl cutters, 3D milling machines and other digital imaging technology, has announced three key changes to its leadership team under new president Amado Lara.

Dan Johansen is the new vice president of sales at Roland DGA.

Dan Johansen is the new vice president of sales, replacing Lara, who previously held this position. Before joining Roland DGA, Johansen, a sign and graphics industry veteran of more than 22 years, served as U.S. director of sales and marketing for Industrial Printing at Ricoh USA.

In his new position with Roland DGA, Johansen will be responsible for driving sales and growth across multiple industries. In addition, as a member of the company’s senior management team, he will also collaborate with other members to create strategy and synergy across departments.

Sid Lambert, who has been with Roland DGA for more than 18 years, serving most recently as U.S. sales manager, was promoted to director of sales. In his expanded role, Lambert will be responsible for digital print division sales in North America and South America, excluding Brazil, overseeing Roland DGA’s current and growing reseller channel.

Sid Lambert was promoted to director of sales.

Dan Wilson, who has held several positions at Roland DGA over the last 16 years, serving most recently as marketing director, was promoted to vice president of marketing and customer development.

In his new role, Wilson’s responsibilities center around driving demand for the company’s product offerings – overseeing marketing, customer service and sales development functions to cultivate new customers and markets. Like Johansen and Lara, Wilson also serves on Roland DGA’s senior management team.

“We are extremely excited about these important organizational changes,” says Roland DGA president Amado Lara. “Dan Johansen brings a wealth of talent and experience to our existing team, and his unique perspective will help generate new ideas that will allow us to expand outside of our current markets. We’re also thrilled about being able to promote from within. Both Sid Lambert and Dan Wilson have been instrumental in helping Roland DGA achieve its industry-leading position and record sales in recent years. We look forward to the future contributions they will make in their expanded roles.”

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