A Flair For Film

March 29th, 2023 by Nathan Hobbs

A Showcase of Decorative Film Applications

By Chris Collier

Homes and offices often need a spark—a jolt of creativity that brings the space to life. Thankfully, artistry isn’t hard to find in the window film world. From California to Texas to Wisconsin to Florida to Ohio and Australia, decorative film dealers are leaving a distinctive mark in various industries.

Solar Solutions in Mentor, Ohio

Project: I.Lab Optimizes Space with Dusted Crystal Window Film
Material: Avery Dennison Dusted Crystal Architectural Window Film
Located in the Mentor, Ohio, headquarters of Avery Dennison’s Label and Graphic Materials Division, the I.Lab is a showcase for the company’s Smartrac radio-frequency identification technology. It is part of the customer experience center, consisting of two spaces: the lab and a customer meeting area connected through a bank of glass sliding doors.

This glass initially was intended to allow a seamless light flow between the spaces. In practice, however, the transparency of the glass prevented both spaces from being used simultaneously.

A simple yet effective solution was decorative architectural window film, specifically Avery Dennison Dusted Crystal. The film features a frosted effect that allows for privacy while still transmitting plenty of light.

American Tinters LLC in Grapevine, Texas

“We work closely with one of Dallas’ premiere glass companies. They hired us late last summer to install LLumar Dusted Crystal Frost on expensive reeded glass. Fortunately, the [film] installation was performed in the glass company’s warehouse before the glass installation. In February, we were called out to install the same film on decorative glass featured in the common area of a new apartment community in North Dallas. It’s here we were able to see the finished product we worked on in the summer,” says Steve Watts, owner of American Tinters LLC.

Complete Film Solutions in Booragoon, Australia

“Our client, LiveMine, requested a geometric pattern that would tie in with their industrial mining company. They sent a reference image of hexagons with one accent color. Complete Film Solutions created the pattern using their corporate colors and a frosted vinyl. The job was completed in September 2022. By direct-printing color to a 3M frosted vinyl, we saved significant labor time compared to installing separate, computer-cut accent-colored hexagons individually. This also reduced the risk of human error and ensured they were in the right spot, with the right spacing around the hexagons.”—The Complete Film Solutions team.

Naples Tint Company in Naples, Fla.

“We’ve worked to develop a sales process for custom, decorative films. In particular, our market has a lot of newly-constructed homes with clear front doors. It is expensive to replace the glass with something special because our code requires hurricane-impact glass. I have basic clear glass inserts in my showroom decorated with examples. One night, a client saw something on TV that she liked and took a picture of it. We met and assembled the right glass textures for each design element. Marcello Becchi of Vetrilite in Coral Springs, Fla., worked his magic with graphic design and small samples for approval. After design and production, the installation took less than 30 minutes.”—Matthew Sandherr, owner of Naples Tint Company in Naples.

Harmony Window Films and Graphics in Marshfield, Wis.

“Harmony Window Films and Graphics donated this art in November 2022. Tyler Smazal, the owner of the War Room Museum and World History in Marshfield, Wis., has been a great client and supporter of my business since I started in May 2021. The Museum currently has a great location on Mainstreet in downtown Marshfield. The flow of business during the opening months was great, but Tyler noticed one problem. With the large storefront windows, many people spent time observing the Museum from the outside rather than coming in. This was a problem because the Museum operates solely on donations.”—Christian Huml, owner of Harmony Window Films and Graphics in Marshfield, Wis.

“To combat this problem, we proposed using art glass laminate to not only entice people to come in and see what’s inside but to draw attention to the storefront. Opening a small business on Mainstreet isn’t easy. Unless you do something bold like we did with the Museum to stand out, many people pass by without knowing your business is there. The Museum now stands proudly in our community, telling stories of our nation before you even step foot in the doors. Decorative film supplier Vetrilite in Coral Springs, Fla., helped us translate an idea into a work of art. It is so much more than just film,” Huml adds.

Vivas Inc. in San Francisco

Luis Vivas, owner of Vivas Inc. in San Francisco, was asked to produce and install branding decor for Globant’s San Francisco offices. Globant is a software company. The multi-element project included decorative window graphics printed and cut on Vivas Inc.’s Roland DG TrueVIS VG2-640 64-inch wide-format printer/cutter using General Formulation media.

Chris Collier is the editor for Window Film magazine.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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