Fellers Introduces New Brand Logo

April 5th, 2023 by Chris Collier

Fellers, which was purchased by private equity firm American Pacific Group in 2021, announced a fresh new look.

Fellers, a source of sign and graphics films, color change vinyls, and wrap supplies for printers, signmakers and installers in the United States, introduced a new logo design and icon. It features a familiar, yet brighter blue along with the introduction of an orange accent color. The contemporary font style aligns with current design trends and promotes a feeling of speed and new energy for the brand, according to the company.

“Frank Fellers worked tirelessly to delight his customers. His vision was to build a strong customer-centric business that went the extra mile to serve the industry,” says Phil LaFata, CEO of Fellers. “We now get to build upon Frank’s legacy by heavily investing in e-commerce technology, new and innovative products, and a continued dedication to bringing exceptional value to our customers and vendor partners.”

In 2021, Fellers was purchased by private equity firm American Pacific Group. Since then, the company has added Interwest Distribution and Digicut, film-cutting software, to its business. Fellers has expanded its product portfolio to include automotive window film, paint protection film, film-cutting software, printers, inks and finishing equipment.

“We are excited for the future of Fellers and look forward to providing our customers with a compelling reason to come to us as their one-stop-shop for all of their film and equipment needs,” adds LaFata.

Tags: ,

Leave Comment