Avery Dennison Urges People to Consider the Benefits of Solar Protection Window Film

May 3rd, 2023 by Chris Collier

Skin Cancer Awareness Month is an annual May initiative of the nonprofit Skin Cancer Foundation, which has been helping people understand the importance of skin cancer prevention, early detection and prompt, effective treatment for more than 40 years. As a member of the Foundation’s Corporate Council, Avery Dennison Graphics Solutions encourages people to be proactive about daily sun protection, including through the use of automotive and architectural window film.

According to the Skin Cancer Foundation, with more than five million cases diagnosed in the United States each year, skin cancer is America’s most common cancer. More people are diagnosed with skin cancer each year in the U.S. than all other cancers combined. Fortunately, skin cancer is also one of the most preventable forms of cancer. The Skin Cancer Foundation stresses that skin cancer is the cancer you can see: Early detection saves lives.

Ultraviolet (UV) radiation from the sun causes skin cancer. UV rays also damage your eyes and cause your skin to lose elasticity, sag, stretch, bruise more easily and age prematurely. According to the Skin Cancer Foundation, some of the most important ways to protect ourselves from the sun include:

• Avoiding prolonged exposure, especially between 10 a.m. and 4 p.m.;

• Covering up when outside with sun-protective clothing, including a broad-brimmed hat and UV-blocking sunglasses;

• Avoiding getting sunburnt;

• Liberally applying a broad-spectrum sunscreen with an SPF of 15 or higher every day;

• You can get all the details: Your Daily Sun Protection Guide.

The Benefits of Architectural Window Films

“One thing people don’t realize is that sun exposure can happen inside. Being exposed to UV rays passing through window glass is no different from being outside when it comes to sun damage,” says dermatologist Elizabeth Buzney, M.D., in a video on the Skin Cancer Foundation website.

“Professionally-installed architectural window film will block up to 99.9% of UV rays, protecting people from the sun while also rejecting solar heat, reducing fading of interior furnishings, and improving energy efficiency,” says Cassandra Yu, Avery Dennison architecture and retail segment lead for graphic materials and window films.

The Benefits of Automotive Window Films

“Very few people think about sun protection while they’re driving,” Buzney says. “Studies have shown that in the U.S. there is more incidence of cancer on the left arm than the right arm due to driving. Just in my own clinical experience, I see more patients who have pre-cancerous spots as well as skin cancers on the left side of their face, neck and arm. It’s the reverse in places where they drive on the other side of the road.”

Find more information about skin cancer and sun protection from the Skin Cancer Foundation at skincancer.org.

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