Ace the Specifics: WFCT’s Breakout Educational Sessions

June 21st, 2023 by Chris Collier

Wednesday, September 20, and Friday, September 22, of the International Window Film Conference and Tint-Off (WFCT) bring specified breakout sessions on paint protection film, decorative, and architectural film so you can choose specifically where to focus your growth. To attend these exclusive breakout sessions, you must have a full registration. If you haven’t done so, register now before pre-registration ends!

Here are Wednesday, September 20’s Breakout Sessions:

PPF Track

9:30 – 10:30 a.m.

Firing on all Cylinders: How to Market Successfully in 2023

As PPF demand grows, opportunities to cross-sell are out there for the taking. Owner of Ceramic Pro Pottstown in Pottstown, Pa., Gabe Fletcher’s business did more than $1 million in paint protection film, ceramic coatings and window tint sales in 2022. He and his business partner Tyler Lordi use their marketing agency Detailing Growth as a platform to lift fellow businesses to similar heights. Join the climb in a session applicable to all industry segments.

Decorative Track

10:30 – 11:30 a.m.

Diving into Custom Decorative Film

The decorative film segment is calling your name, but where do you start? Christian Huml, owner of Harmony Window Films and Graphics in Marshfield, Wis., shares the investments he made to get started, the connections that facilitated his growth and overall tips and tricks for an entrance into all things decorative.

Architectural Track

12:00 – 1:00 p.m.

Falling for Flat Glass: How to Construct Connections with Architects

The architecture and design community specifies building materials for a project, whether new construction or retrofit. Forging relationships within the segment can pay a window film dealer great dividends. Of course, like anything worthwhile, it requires a lot of work. Learn what it takes in this afternoon session with speaker Manny Hondroulis, vice president of Energy Products Distribution (EPD) in Baltimore.

Here are Friday, September 22’s Breakout Sessions:

Architectural Track

8 – 9 a.m.

Constructing Connections with Glass Companies

Are flat glass services a major focus of your business? If so, connections with glass companies in your local area are crucial. Learn how to supplement the glass and glazing industry in this session with Chris Ritter, owner of Performance Film LLC in Saint Cloud, Minn.

PPF Track

9 – 10 a.m.

Fighting PPF Perfectionism with Proper Expectations

Curtailing the customer’s desire for perfection and setting realistic expectations before an installation is crucial with paint protection film. In fact, Josh Poponick, owner of Blackout Tinting in Latrobe, Pa., says that goal falls second only to customer service and a quality installation. Learn how he sets the tone with customers in this session.

You can learn more about the educational sessions by visiting WFCT will be held at the Virginia Beach Convention Center. WFCT event management has secured room blocks with a discounted rates at four local hotels. Book your room here.

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