LLumar Extends Sponsorship of Hendrick Motorsports

June 28th, 2023 by Chris Collier

Eastman Performance Films, a subsidiary of Eastman Chemical Company, has extended its sponsorship of Hendrick Motorsports, 2020 NASCAR Cup Series champion Chase Elliott and the No. 9 Chevrolet Camaro ZL1 team for three additional seasons.

The sponsorship, which features the LLumar brand of window film and paint protection film, will run through 2026.

The sponsorship, which features the LLumar brand of window film and paint protection film, will run through 2026. LLumar will be a primary sponsor of Elliott, 27, for two races each season and a major associate sponsor in all other Cup Series events.

“We are excited to extend our sponsorship with Hendrick Motorsports and the No. 9 team,” says Erin Bernhardt, general manager of Eastman Performance Films LLC. “This sponsorship has helped increase awareness of the LLumar brand and the benefits of window tint and paint protection film for vehicle and homeowners.”

As part of the extension, LLumar will be the primary sponsor on the No. 9 Chevrolet for two additional races this season: the August 26 regular-season finale at Daytona International Speedway and the October 1 event at Talladega Superspeedway where Elliott is the defending race winner. LLumar will also be the primary sponsor at the October 15 Las Vegas Motor Speedway race as previously announced.

“We’re delighted to extend our program with Eastman and the LLumar brand,” says Rick Hendrick, owner of Hendrick Motorsports. “LLumar offers tremendous products that we stand behind through the No. 9 team and in our Hendrick Automotive Group car dealerships across the country. It’s been rewarding to see them win races with Chase, translating to even more success off the track. We look forward to the future and continuing to grow our relationship together.”

LLumar films help improve the appearance and driving comfort of vehicles as well as enhancing the comfort, appearance and privacy in homes and commercial buildings, per the release.

“I’m excited to continue our relationship with LLumar and to get two additional chances to get them to victory lane this season,” Elliott says. “I’ve really enjoyed getting to meet many of the Eastman employees over the years, whether it’s at their facilities near tracks where we compete or having them out for the races. I look forward to seeing what we can continue to accomplish together in the coming years.”

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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