The New Guy by Chris Collier
by Chris Collier
July 5th, 2023

A 2010 Throwback

2010 was a whole different world. The Hurt Locker won Best Picture at the Oscars. The Suburbs by Arcade Fire won Album of the Year at the Grammy Awards. Instagram was launched and Apple released the first iPad. The New Orleans Saints were Super Bowl XLIV champions. Thanks to the power of Google Analytics, we can throw it back 13 years and scan popular window film stories from 2010, too.

1. Window Film Industry Battles Misleading Information

“The battle to keep the public correctly informed about all of the benefits of window film is one that many in the industry are fighting constantly. And recently, a number of window film professionals may have found themselves frustrated by something they read or saw claiming window film to be an inefficient product.”


2. SEMA Show Wraps Up Today in Las Vegas

“The SEMA Show wraps up today in Las Vegas. WINDOW FILM magazine visited window film companies to learn about the latest products and news shaping the industry.”


3. Film’d Goes from Zero to Sixty

“Recently, the Film’d crew visited Andrew Hellier of AH Window Tinting in Fredericksburg, Va., to learn how this entrepreneur is transforming his young window film company into a successful business.”


4. Details Matter to This Florida Tinter

“Treating every job as the most important job of your career will get you noticed. Just ask Agustin De Sousa.”


5. Tinter of the Week: Longhurst Loved By Employees and Customers Alike

“Jonathan Longhurst, company director of Autoshades in London, possesses the unique quality of not only being loved by his customers but by his employees too. Louise Morris, marketing executive at Autoshades contacted WINDOW FILM magazine to nominate her boss for ‘Tinter of the Week.’”


A Nostalgia Trip

WINDOW FILM magazine is a long-time brand serving a vibrant industry. And I am thankful I can play a small part in its history. How was 2010 significant for you and your career? I would love to hear about your journey. Feel free to reach out to me at for a conversation.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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