The New Guy by Chris Collier
by Chris Collier
July 12th, 2023

The Most Important W

The key questions every news article must answer are the five “Ws” of journalism—who, what, where, when and why. This guideline rings throughout journalism programs everywhere, but there is one thing you must discover for yourself: why you write articles in the first place. I have typed thousands of words and conducted dozens of interviews since joining WINDOW FILM magazine and PPFMag in April 2021. The persevering people of this industry—and their stories—show me why storytelling is so fulfilling.

Jordan ‘Shady Jay’ Jernigan, main installer and shop manager at Luxury Window Tinting in Greenbrier, Ark., overcame several hurdles to get where he is today.

Finding Light in the Darkness

“I tripped myself up for many years by trying to get clean all at once,” says Jeff Welch, owner of Surface – Tint, Wraps, and Design in Forsyth, Ga. “All I had to do was get clean for one day. Before you know it, I had 1,000 days under my belt … Addiction can take life from anyone. We have to understand its power.”

Letha Miller Lasiter, owner of The Tint Diva in Gadsden, Ala., Auburn, Ala., and Palestine, Texas, adds, “When I left prison, I promised God that my life is submitted to him. I’m here to show other people that there is a way out. He makes a way when there is no way. There was no way for me.”

Jordan ‘Shady Jay’ Jernigan, main installer and shop manager at Luxury Window Tinting in Greenbrier, Ark., shared, “I have this phrase—be who you needed. I want to be that. I didn’t have anything. I didn’t have anybody to help me, especially when it came to the industry … I’m finally happy. For a long time, I hated myself. I feel like I’m finally happy with myself.”

Welch, Lasiter and Jernigan overcame immense amounts of pain and darkness and emerged victorious on the other end. Today, all have thriving businesses in the window film industry. Read their stories below:

From Ditch-Dweller to Industry Diamond: The Jeff Welch Story

‘A Whole Purse of Pills’: Letha Miller Lasiter Finds Light With Window Film

Shady Jay Finds His Sunshine

Writing and sharing stories like these provide a sense of purpose and fulfillment. New products, acquisitions and expansions should be celebrated, but to me, nothing is more amazing than watching people thrive and defeat darkness with perseverance. I am thankful for the opportunity to connect with these warriors and bring their stories to you.

After two-plus years in this incredible industry, I can say that, without a doubt, sharing other people’s personal victories is my why. I look forward to hearing yours.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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