Four Window Film Resources You Can Use to Educate Customers 

September 13th, 2023 by Casey Flores

The window film industry is no stranger to skeptical customers and the mission to educate consumers on film’s benefits is unending. Luckily, your sales pitch doesn’t have to rely solely on your word. Several organizations have consumer-focused tools that can help make closing the deal a lay-up.

Here are four you might want to check out:

  1. The National Fenestration Rating Council’s (NFRC) Film Ratings
    Not every customer will come to your showroom and check out your point-of-sale display complete with a heat lamp. NFRC’s film ratings might be the next best thing. The Council tests different companies’ architectural films for their solar heat gain, visible transmittance and U-factor (or energy efficiency). The rating system has nine manufacturers’ films rated and provides tables of glass’s solar performance both with and without film applied, which can serve as a visual aid for prospects curious about film’s effectiveness. The ratings can be found here.
  2. International Window Film Association’s (IWFA) Comprehensive Window Film Guide
    The IWFA has released newly revised and updated education guides on windows film. The resources, which are “richly illustrated with practical images and graphics and written in everyday language for easier comprehension by both industry professionals and the general public,” according to the association, previously cost between $25 and $49 but are now available for free here.
  3. Window Film Pros’ Dealer Locator
    Consumers knowing about window film will do you no good if they can’t find your business. Window Film Pros is a consumer-facing site that markets window film and also has a dealer locator. According to site organizers, more than 550 businesses are listed there. The organization is independent—not affiliated with any window film suppliers—and interested companies can add their companies to the online listing here.
  4. The Skin Cancer Foundation’s Window Film Articles
    Consumers may already know window film can help protect their skin from harmful UV rays. Those that don’t may be more convinced to buy after they do. The Skin Cancer Foundation has multiple articles on how film—both automotive and architectural—offers skin protection. Here’s one of those focused on residential film.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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