Changing Tides by Kristy Yelle
by Kristy Yelle
October 25th, 2023

Slow Season Diversification

Well, we are officially into Q4, and the month of October is coming to an end. Shortly, the holiday hustle-and-bustle will be upon us and that may leave some business owners with a less-than-full calendar. Depending on your location in the hemisphere, some cooler temps may be on the horizon while others see warmer months. No matter your location, there are strategic ways to maintain revenue and keep your business active by diversifying your services. Here are just a few approaches you may consider:

  1. Seasonal Specials: Offer unique services or promotions specifically for the slower season. Create holiday discounts to attract new customers. Consider offering package deals or discounts for gift certificates!
  2. Gift Certificates: Promote gift certificates that can be used for window tinting services. Many people are looking for unique gift ideas during the holidays, and window tinting can be a practical and thoughtful gift.
  3. Cross-Promotions & Marketing: Partner with other businesses in your area to offer joint promotions. For example, a tint shop and a detailing shop could collaborate to provide discounted packages.
  4. Community Engagement: Participate in community events or offer free event hosting at your location. This can improve your brand visibility and strengthen your ties within the local community.
  5. Decorate Your Shop: Get into the holiday spirit by decorating your shop with festive lights, ornaments and displays. This can create a welcoming atmosphere for customers.
  6. Online Presence: Optimize your online presence! Make sure your website and social media profiles are up to date and consider running online ads to reach potential clients.
  7. Cold Weather Tint Benefits: Promote the benefits of window tinting during the winter, such as improved insulation and glare reduction. Highlight how tinted windows can enhance driving comfort during the cooler months.
  8. Safety & Security: Emphasize the safety and security benefits of tinting. This can be especially appealing during the holiday season when people may be more concerned about theft or privacy.
  9. Customer Experience: Provide exceptional customer service from start to finish! This time of year is typically more stressful, and offering a friendly and efficient service can set you apart from others.
  10. Pound Pavement: If all else fails, there is the tried-and-true method of going door-to-door visiting local businesses and neighborhoods to promote your services.

Overall, with proper planning and marketing efforts, you can make this season a successful time for your business! When diversifying your services during the slower times, it’s important to consider your existing resources, skills and the needs of your target audience. Tailor your strategy to what will work best for YOUR unique business.  Additionally, make sure to promote your new offerings through various marketing channels to reach your target audience effectively. My hope is that you will finish out 2023 as strong and as profitable as ever!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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