The Top 5 Window Film News Stories of 2023December 27th, 2023 by Casey Flores
What was the window film industry paying attention to in 2023? They range sadly from tragedies to triumphs and from new plants to pro-bono work, here’s what our global audience tuned into for the year:
On December 1, the bodies of Jesse Ortiz, owner of The Tint Shop V in Twin Falls, Idaho, and employee Jaime Bravo were found inside the shop after police responded to a 911 call reporting shots had been fired. A week into the case, one arrest had been made.
The parent company of Global window films completed a major expansion in 2023. Its Aurungabad, India plant now makes for what company representatives say is now the world’s largest film factory. Expansion completed in Q3 of the year and is said to have increased capacity by 75 percent, with a large focus on that being on paint protection film production.
Thanks to a tip from longtime industry veteran K.H. Poon, WINDOW FILM magazine featured the Lion Clubs International in Hualien, Taiwan teaming up with Greenway Film and 16 tinting companies to install high heat-reduction window film at Hualien City Zhonghua Elementary School.
What was a blip on X (Twitter) became an earthquake for the film industry that moved markets and arguably undercut the aftermarket industry. Tesla started offering clear and colored paint protection film (PPF) for its Model 3 and Y vehicles at two of its service centers in a move the company is expected to take nationwide.
WINDOW FILM magazine caught up with XPEL’s director of sales Chris Hardy to discuss a wholesale pricing shift and the market conditions facilitating the move. The conversation follows a social media post centered on the changing conditions, which generated 280 comments as of January 3.