Changing Tides by Kristy Yelle
by Kristy Yelle
January 10th, 2024

Look at These Goals

Happy 2024! I hope the New Year has started off great for you and that 2023 ended with a bang! Everywhere you turn, pundits are discussing the economy and how an election year can affect consumer spending. What can you do to help your business when things are outside of your control? Set goals! Setting specific and measurable business goals is crucial for the success and growth of your window tint business. Below are some potential ideas for you to use in 2024 to goal-set for your business.

Revenue Growth: Aim for a specific percentage increase in revenue compared to previous years. For those who have experienced recessions, comparative analysis should adequately allow for forecasting. For those who have not, compare previous years’ and set a goal based on those numbers. For example, this could be a 10- to 20% increase in revenue from last year.

Customer Satisfaction: Implement a customer satisfaction survey and aim for a high overall satisfaction score. Set a target score and work on improving customer experience based on feedback. Include everything from customer service to the installation itself.

Market Expansion: Identify new geographical areas or markets to expand your services. This could involve opening a new location, partnering with other businesses or increasing your online presence to reach a wider audience. What works for your window film business in your current location will largely work for another location 45 minutes away.

Diversification of Services: Introduce new services related to window tinting, such as specialized films for different purposes such privacy, security or UV protection, paint protection films or other automotive accessories.

Employee Training and Development: Invest in training programs for your employees to enhance their skills in window tinting techniques, customer service and product knowledge. A well-trained team can contribute to overall better customer satisfaction.

Digital Marketing and Online Presence: Increase your online visibility through effective digital marketing strategies. This could include improving your website, utilizing social media and investing in online advertising to attract more customers.

Partnerships and Collaborations: Seek partnerships with auto dealerships, car detailing services, real-estate agents or other relevant businesses. Collaborations can lead to mutually beneficial relationships and help expand your customer base.

Quality Assurance: Implement a rigorous control process to ensure that all installations meet high standards. Consistency in quality can lead to positive word-of-mouth referrals!

Technology Integration: Explore and adopt new technologies in window tinting, such as smart tinting options or innovative application methods. Staying updated with industry advancements can give your business the competitive edge!

Community Engagement: Engage with the local community through sponsorships, events or partnerships. Building a positive reputation in your community can lead to increased trust and customer loyalty.

When setting your goals, make them SMART (Specific, Measurable, Achievable, Relevant and Timely) to increase the likelihood of success. Regularly review and adjust your goals based on progress and changes in the business environment. May 2024 bring you good fortune and success!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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