XPEL Sponsors Will Castro’s Unique Academy in NYC 

June 19th, 2024 by Casey Flores

XPEL has partnered with legendary car customizer and TV star Will Castro, on Castro’s Unique Academy. This student mentorship program in West Hempstead, New York provides teenagers with hands-on window film, paint protection film and ceramic coatings training.   

Castro, known as one of the world’s preeminent car customizers and for his TV series, Unique Rides, founded the Unique Academy earlier this year. Its inaugural class began in April with the goal to provide underprivileged youth an opportunity to learn and grow. 

“The car industry has been so great to me,” Castro says. “Kids need someone, or something, to look up to. Not everyone can hit a baseball over the fence or shoot a jump shot like Steph Curry. This program is designed to get these kids interested in, and excited about, working on cars.” 

XPEL will provide funding for the program, the window film, paint protection film and ceramic coating products used in class, as well as guest instructors to help with the training. 

“For us, this is a chance to engage and excite the next generation of XPEL installers,” says Chris Hardy, XPEL’s senior director of sales. “Working with Will and his team and getting to know the students has been incredibly fun and rewarding for our trainers. The kids are serious about learning and have absolutely excelled at the craft.” 

The classes are being filmed for an upcoming Unique Academy TV show that is scheduled to run on ROKU this fall. 

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