Decorative Films, a manufacturer of decorative, privacy and specialty window films, has launched a new initiative in partnership with the American Bird Conservancy (ABC) to help reduce bird collisions with glass surfaces. As of January 2025, the company is allocating 3% of proceeds from the sale of ABC-approved Solyx® Bird Safety Films to ABC’s Glass Collisions Program, which focuses on researching and developing solutions to prevent bird-window strikes.

According to the American Bird Conservancy, over one billion birds die annually from glass collisions.

According to ABC, over a billion birds die annually from glass collisions, a factor contributing to the decline of nearly 30% of North America’s bird populations since 1970. The organization states that patterned window films it has tested and approved can help mitigate the issue by making glass more visible to birds. Decorative Films’ Bird Safety Film collection includes seven designs that have been evaluated by ABC, each meeting its prescriptive standard with a Threat Factor rating of 20 or below, indicating their effectiveness in reducing bird strikes.

“American Bird Conservancy has long been a leader in reducing bird-window collisions, testing and rating materials that prevent collisions as well as providing resources that anyone can use to keep birds from hitting their windows,” says Bryan Lenz, Glass Collisions Program director at the American Bird Conservancy. “We are excited to receive support from Decorative Films, one of the first companies to produce bird-friendly window films, and look forward to the growing number of birds that their products will save.”