A Home Run Window Tint Ad

Feb 21st, 2024

It was the week before Valentine’s Day when I was served up an ad on Instagram. “How dark is your love?” the nine-second ad asked with a picture of a car in a familiar tinting bay. It was made up by a tint shop local to me in Richmond–a Mechanicsville, Virginia-based Solar Eclipse Window Tinting […]

How to Give Feedback 

Feb 14th, 2024

It’s been said time and time again that in any service-based business, the people are the most important asset to the success of the business. Seeing your employees succeed is probably one of the most rewarding aspects of owning a business. At the same time, managing them can be the hardest part of running a […]

Talent vs. Work Ethic

Jan 17th, 2024

People like to debate which is more important: to be born with talent or have a great work ethic. The easy answer is to have both, but we all can’t be Michael Jordan or Kobe Bryant. In sports it’s pretty easy to differentiate the players with gifted talent and those who work hard and put […]

Look at These Goals

Jan 10th, 2024

Happy 2024! I hope the New Year has started off great for you and that 2023 ended with a bang! Everywhere you turn, pundits are discussing the economy and how an election year can affect consumer spending. What can you do to help your business when things are outside of your control? Set goals! Setting […]

Shaking the Winter Blues

Dec 20th, 2023

In the early years of my auto tinting days, my wife would tell me I was always complaining. In the summertime, we were always so busy that I would complain I couldn’t get all the work done. In the winter, I would complain business was so slow that I wasn’t sure how we were going […]

Winter Downtime? Perfect for a Website Tune-Up!

Dec 6th, 2023

Winter often brings a slower pace, and what better way to use this extra time than to give your website a thorough check-up? A well-optimized website is crucial for attracting more customers and growing your business. Here’s a simple, yet detailed checklist to help you enhance your website’s performance and appeal. Speed Check: Is Your […]

Work in Reverse

Nov 22nd, 2023

One of the best tactics I’ve learned throughout the years is something I like to call “Work in Reverse.” It’s another way to think about goals, but thinking about things in reverse can help achieve goals that may seem out of reach. First, the concept requires an individual to dive into what action they would […]

Clicks to Clients: My Top Google Ads Strategies for Success

Nov 8th, 2023

Google Ads, previously known as Google AdWords, can be an extremely powerful tool for window film businesses looking to get more customers for residential and commercial window tinting. Google Ads can be used for anything, but in the realm of residential and commercial advertising, it can be particularly effective if used correctly. In this post, […]

Slow Season Diversification

Oct 25th, 2023

Well, we are officially into Q4, and the month of October is coming to an end. Shortly, the holiday hustle-and-bustle will be upon us and that may leave some business owners with a less-than-full calendar. Depending on your location in the hemisphere, some cooler temps may be on the horizon while others see warmer months. […]

Tesla’s $8,000 Color PPF: Why It’s a Game-Changer & How You Can Profit

Oct 18th, 2023

You’ve probably heard about Tesla’s recent announcement: they’re now offering “Color Wraps For $7,500-$8,000” for the Model 3 and Model Y. Let’s explore what this means for the industry, your business, and how you can capitalize on it. Understanding Tesla’s New Offer At first glance of the headlines, it might seem like Tesla is simply […]