Ask a Window Film Expert

Stop Managing the Noise and Start Hearing the Music: Part 2

Jul 15th, 2026

Last week, we looked at the challenges shop owners face as they’re essentially managing two businesses. Now, let’s talk about some solutions. Maybe You Need Two Phones This next idea isn’t for everyone, but it’s worked well for many of the owners I coach. You can literally carry two phones: one for your business, and one for everything else. […]

Stop Managing the Noise and Start Hearing the Music: Part 1

Jul 8th, 2026

I installed my first roll of window film in 1988, back when everything was hand-cut and dyed film was the only option on the shelf. Since then, I’ve watched this industry change more times than I can count: computer-cut templates, ceramic films, paint protection film, architectural window films, motorized shades, protective coatings and now software that can run an entire shop from […]

The Pressure Behind the Business

May 27th, 2026

Nobody talks about what it actually costs to run a shop. I’m not talking about the financial cost — most owners have that part figured out. I mean the other cost. The one that shows up at 2 a.m. when you’re lying awake running through tomorrow’s schedule, wondering if your best installer is about to […]

The Hidden Cost of Tinting: Time to Talk About Health

Apr 15th, 2026

Walk into any tint shop in America early in the morning, and you’ll see the same thing. A tinter rolling up the bay door with one hand, balancing coffee and an energy drink in the other, body already tight before the day even starts. By 10 a.m., he’s twisted sideways in the back seat of a car, heat building, sweat running down […]

What’s In a Name? How You Represent Your Business Matters

Apr 1st, 2026

I talk to shop owners all the time whose business names have nothing to do with what they do, or are simply cliché. They tend to follow this pattern: “Clear Bra Something;” “Detail Wizard;” or “Auto Detailing Mastery.” Those names might work if you only plan on offering the services described, but what happens when […]

What’s Your Business Model?

Mar 18th, 2026

When I first started 36 years ago, everybody just tinted windows. That was it. There was no social media. No YouTube. No Facebook groups. No influencers. You learned from other people in the shop, or you figured it out yourself. Look at us now. We have a ton of social media platforms where tint experts […]

Different Seasons, Different Bait: Adjusting Your Business Strategy from Summer to Fall

Oct 1st, 2025

In the window tinting and auto detailing industry, I like to think of the year in two halves: Daylight Savings Time to Daylight Savings Time. That’s our peak season. When the days are longer, the sun is hotter and customers naturally think about protecting their vehicles and homes, business comes easier. But when fall rolls […]

WFCT: A Showcase of Talent, Growth and Community

Sep 24th, 2025

The 2025 Window Film Conference & Tint-Off™ in Reno delivered the energy and excitement the industry has been craving. From competitions to certifications, education to networking, this year’s event was a true reminder of why gatherings like this matter so much for the growth of our trade. Competitions That Raised the Bar This year’s competitions […]