Growth is usually described in terms of addition: more revenue, more customers, more employees, more territory and more services. We celebrate the new things we add to our businesses because addition feels like progress. But some of the biggest periods of growth in our business haven’t come from adding something. They’ve come from deciding what […]
There’s an old saying that “a rising tide lifts all boats.” Over the years, I’ve found that this saying applies just as much to our industry as to life. When most people think about the window film business, they picture products, installations and finished projects. What they don’t see are the relationships behind the scenes: […]
One of the hardest lessons I’ve learned as a business owner is that not every customer is ready to buy at the same time that they’re ready to talk. Early on, I viewed every consultation as a sales opportunity. If someone invited me into their home or business, I assumed a decision was right around […]
There’s a moment in business ownership that can feel strangely confusing. Your schedule is full, the phone is ringing, and you’re busy every day, yet somehow, finances are still tight. At first, it doesn’t make sense. For many of us in the window film industry, “busy” has always felt like the goal. A packed calendar […]
Not every job is a good job. That’s something most of us learn over time, but it’s not always easy to apply in the moment. That’s especially true when the schedule isn’t full. When business slows down, saying yes feels productive. It fills the calendar, keeps things moving and gives a sense of momentum. But […]
Every window film business hits a slowdown at some point, whether owners want to admit it or not. It’s moments like that where you start to see what it really takes to navigate the changing tides of this industry. A Moment That Forces You to Pay Attention I remember looking at the Palmetto Protection Films […]
Spring is the peak season across the window film industry. Consumer demand for automotive tint, paint protection film (PPF), residential and commercial solar control, safety and security, and decorative applications rise with the temperatures. Phones ring more often. Walk-ins increase. Online quote requests multiply. Schedules fill quickly. Despite all this chaos, spring doesn’t create operational […]
August is a make-or-break month for many of us in the window film industry. The phones are buzzing, crews are booked, and clients want everything yesterday. It’s the kind of pace that can boost your numbers or burn you out. The key is not just keeping up with demand, but steering your business in a […]
As the heat rises, so does demand—and for the window film industry, spring and summer represent the most critical stretch of the year. Whether you’re tinting cars in a one-bay garage, installing flat glass film on high-rises, or running a multi-crew operation offering everything from PPF to decorative film, gearing up for peak season is […]
As winter fades and spring emerges, so does a golden opportunity for the window film industry. With longer daylight hours, rising temperatures, and the start of home improvement season, customers are looking for ways to enhance their living and work spaces. This season presents a perfect time to educate and engage potential clients about the […]
Kristy Yelle is the co-owner of Palmetto Protection Films, where she oversees sales, marketing, customer experience, and business operations alongside her husband, Matthew. Deeply involved in both her local community and the window film industry at a national level, Kristy is passionate about sharing the lessons, challenges, and growth that come with building a business in an ever-evolving industry.
