Film Focus

Customer Experience is King. Are You Slaying it?

Feb 23rd, 2022

I recently returned from a sales summit targeted towards the home improvement industry. The audience, which ranged from owners to sales representatives and other personnel, received rapid-fire information from all angles for three days. I came away with dozens of insights for companies with anything to do with consumer sales. Let’s face it, that’s what […]

Talking Acquisitions, New Films and SEMA

Sep 22nd, 2021

The window film and PPF industries have been buzzing with news recently. It started last week when Eastman announced its intent to acquire the business and assets of Matrix Films LLC, marketer of PremiumShield Performance Films, including its extended line of automotive film patterns. Look to the upcoming September/October issue of WINDOW FILM for more […]

Short and Sweet—Review Tip

Sep 2nd, 2020

It’s my job to keep up with all the news related to window film—literally it is—so one of the ways I do that is by being a part of the many window film Facebook Groups out there. One topic that I have seen a ton written about—and many of you struggle with—is how to get […]

Please Don’t Do This to Your Customers

Jul 1st, 2020

Yes, I am writing this article as the editorial director of Window Film magazine, but really I am writing it as a consumer—and to urge you to please not do what certain contracting companies are currently doing to me. I wrote an article recently about how many of you are really busy and can’t keep […]

“What’s Normal About Any of This?”

Jun 24th, 2020

Dislike me if you want, but I hate the phrase “the new normal,” especially when it comes to referring to our current world. In fact, hate is too soft of a word—I despise the phrase. I and our entire editorial staff have reported on COVID-19 and its impacts since early March, and one thing has […]

Industry Comes Together to Ensure its Survival

Mar 25th, 2020

This week, six members of the window film industry gathered for a one-hour Facebook live event on the TintWiz Facebook page, and never have I seen a more resilient group of people fighting not just for their companies and their employees, but for the industry as a whole. If you missed it I implore you […]

Are you in the 10 Percent?

Mar 4th, 2020

“You make stuff better.” “It’s a sacred trust.” “Do you leave things better than you found them?” “Character in action.” What are these statements from keynote speaker Jim Hunter referring to? They are all qualities of a servant leader, a topic Hunter covered during a keynote address in Florida in late February. Jim Hunter talks […]

Can Film Help Save Lives?

Oct 30th, 2019

We talk about it many times in our stories for Window Film’s sister publication, Auto Glass Repair and Replacement (AGRR) magazine—how important it is to ensure a windshield is installed correctly. It’s literally the difference between life and death, and last week two of my coworkers became a testament to this. I am going to […]

A Picture (or Video) Really is Worth a Thousand Words

Aug 7th, 2019

If you are a window film business and offer security film, you know why it’s a great product and service for the public. Sadly, there’s a tremendous need for it and it’s one your business can solve. Now, all you have to do is sit back and take the orders right? If only it were […]

School Days

Feb 6th, 2019

I may have talked about this before in my blog, but the need to educate students about joining the trades as a viable career is one worth mentioning again. I serve as the editorial director of this magazine, and four others, all of which serve the trades. From window film installers to auto glass technicians […]