Trade Tips

A Home Run Window Tint Ad

Feb 21st, 2024

It was the week before Valentine’s Day when I was served up an ad on Instagram. “How dark is your love?” the nine-second ad asked with a picture of a car in a familiar tinting bay. It was made up by a tint shop local to me in Richmond–a Mechanicsville, Virginia-based Solar Eclipse Window Tinting […]

WFCT 2023: What I Missed 

Sep 27th, 2023

“Every healthy industry has a healthy trade magazine.”   This sentence has rung in my head ever since I heard Debra Levy, Window Film magazine’s publisher, say it. The same can be said for a trade’s convention.   Many industries are not healthy. How would you like to be in mortgage lending right now? What about working […]

Find Me at WFCT 

Sep 13th, 2023

Next week, the entire industry will descend upon Virginia Beach, Va., for the 2023 International Window Film Conference and Tint-Off™ (WFCT). While a must-attend for tint shop owners, the event is also an invaluable opportunity for Window Film magazine’s coverage not just that week—but also year-round. Here’s why. While many attendees won’t be strangers to […]

I’m Back!

Aug 23rd, 2023

Nine years ago I started my first job out of college—assistant editor of Window Film magazine. Now I’m back.  We’re in the heat of Tint-Off™ planning (by the way, have you registered?), but I wanted to say a brief hello again for my first newsletter in almost a decade.   Being the editor of Window Film […]

San Antonio’s Made for Conventions

Jun 1st, 2016

Forget Las Vegas. After a recent trip to San Antonio, home to the 2016 International Window Film Conference and Tint-Off™ (WFCT), I’m convinced this city is one of the best locations to hold a convention in the U.S. Furthermore, the city’s size, amenities and hotspots seem to be made exclusively for the members of our […]

Millennial Probs

May 4th, 2016

We ran a guest blog recently by one of my colleagues, Nick St. Denis. Titled “OH NO! THE CREATURES ARE COMING!” the blog explains why he thinks working with Millennials (the generation born between the early 1980s and late 90s) should not be as big of a deal as it’s been made out to be. […]

Bring Your Kids to WFCT

Feb 17th, 2016

For many of you, living in a small town is a strategic part of your business plan. You’ve cornered the market, are the only tint shop in town and you’re doing quite well. Such exclusivity to your customers has allowed you to live the life you want, including raising a family. And while monopolizing a […]

There’s No Place Like CES

Jan 13th, 2016

It’s a trade show unlike any in the world. Every year, nearly 200,000 people descend on Las Vegas to attend CES (formerly known as the Consumer Electronics Show). It fills multiple convention centers and, if you’re lucky, your hotel, food and Uber ride will only cost 4.1 times what it usually does. What Is CES? […]

2016 Window Film Projections

Dec 22nd, 2015

It’s the end of the year, and while many people use this as a time for reflection, I want to do the opposite. Rather than reflect, I’m going to project. Here’s some of what I know will be happening in window film this year, followed by some predictions. Window Film Magazine This magazine is hard-launching […]

SEMA “Of Note” Notes: Day 3

Nov 6th, 2015

Day three of SEMA brought a lot more than three bullet points to be shared, but at this point, it’s become tradition. Here are day three’s standout: 1) Distributors are Key Many manufacturers new and old to window film are at SEMA because of distributors. Whether it’s that they’re exhibiting alongside their distributor, as is […]