Trade Tips

SEMA “Of Note” Notes: Day 3

Nov 6th, 2015

Day three of SEMA brought a lot more than three bullet points to be shared, but at this point, it’s become tradition. Here are day three’s standout: 1) Distributors are Key Many manufacturers new and old to window film are at SEMA because of distributors. Whether it’s that they’re exhibiting alongside their distributor, as is […]

SEMA “Of Note” Notes: Day 2

Nov 5th, 2015

Today, it rained in the desert. There was also some decent-sized hail falling from the sky. But even that couldn’t keep business from happening. Here are a few things I picked up on during the SEMA Show’s second day. 1) People are Doing Actual Business So yesterday I told you about how the show floor […]

SEMA “Of Note” Notes: Day 1

Nov 4th, 2015

A total of about 150,000 people have descended upon Sin City this week (at least that’s what my cab driver told me)—all in the name of the automotive aftermarket. Today was honestly one of the rougher days of my Window Film magazine tenure. Despite trying to stay up until a decent time to adjust better […]

Genesis Window Tinting is on a Roll

Oct 21st, 2015

Every once in a while, it’s good to give credit where credit is due. This is certainly one of those cases. Elk Grove, Calif.-based Genesis Window Tinting has been on fire lately and the “why” behind that deserves a look. TintTV First, let’s start with TintTV. The goal of these episodes is to provide viewers […]

Camaraderie > Competition

Oct 7th, 2015

It’s true that competition makes you better. But so does genuine camaraderie. This year’s International Window Film Conference and Tint-Off™ (WFCT) in Reno felt a bit different from the previous year. The 2014 event, held in Baltimore, had such a competitive vibe about it that when I wrote my event recap, the headline ended up […]

East Coasters Will Love Reno

Aug 5th, 2015

The East Coast of the United States is home to some of the greatest cities in the world. The nation’s largest city, the nation’s Capital and the nation’s birthplace all reside in the East, each pulling in millions of tourists annually. With so much to do on the East Coast, why is the WFCT heading […]

Do You Even Brand, Bro?

Feb 18th, 2015

In college, I took a graphic design class that kept me up at night—not because of the academic difficulty, but because my professor devoted a portion of the class to the art of branding. Many of the points he made were simply brilliant. He started by going through the history and evolution of the term, […]

Why Are So Many Tinters Such Rebels?

Jan 21st, 2015

Have you ever had a former employee quit and start his own tinting business in the same area? It seems like chances are, if you’re a tint shop owner, this has happened to you. While I know this phenomena takes place in many industries, it appears to be disproportionately common for window tinters to do […]

French Made

Oct 29th, 2014

Some of you may know that Window Film magazine’s parent company, Key Communications, publishes several other magazines as well. While they differ in subject matter, they all have something to do with glass. Last week, I attended the glasstec show in Dusseldorf, Germany, the largest glass show in the world, on behalf of our publication […]

Looking Back at WFCT

Oct 15th, 2014

With it being my first WFCT, I tried to absorb everything like a sponge. I’d like to share certain bits of wisdom that I picked up from industry veterans throughout the week. The conference was about increasing professionalism and profits, that’s for sure. This was evidenced in the educational seminars, particularly the ones about adding […]