Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]
As we head into July, San Antonio’s International Window Film Conference and Tint-Off™ (WFCT) is right around the corner. There will be a great deal of informative seminars and activities sure to make your attendance worthwhile. With that in mind, I want to highlight three marketing reasons why you should attend. 1. Things You Will […]
I am writing this article on my return flight home from VeeCon #1. VeeCon, the brainchild of Gary Vaynerchuk, was a four-day super-conference that combined tech and culture and was centered on how Web 3.0 is just beginning to change the entire landscape. The list of speakers was exhaustive and the evening’s musical acts were […]
If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]
It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]
Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]
A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]
As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]
I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]
I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]
After building several businesses in both the B2B and B2C environments utilizing digital marketing and social media platforms, Patric launched his own digital marketing agency, Eye Magnet Management, in 2015. This business has rapidly grown to represent the digital marketing efforts of some of the largest names in the window film industry as well as numerous other clients in industries as varied as golf, clothing, art, international freight and restaurants.
