Web Works

The Worst Marketing Advice I Ever Got

Dec 14th, 2016

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy. When I first got started—in my pre “marketing genius” days—my first attempt at advertising was using the Yellow Pages. Ironic since I was starting a web design company. Back […]

What Happened? My Website Didn’t Used to Suck

Nov 16th, 2016

You paid good money for that website… back when fax machines were relevant. And darn it, the longer you keep it, the better that decision was! Problem is, there’s a point of diminishing returns and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked: 1: Your Website […]

Are You Suffering from Keyword Anxiety?

Oct 12th, 2016

Just a few short years ago, we measured our client’s success by where they ranked on Google’s search results for specific keywords. It made sense; we would have specific goals, and our clients would be able to measure our performance. The fact is, search engines are getting smarter, and they are no longer fixated on […]

If They Don’t Hate You…Brag About It

Sep 21st, 2016

We do the online marketing for a lot of businesses so we get an unusual view of what’s actually going on. Since we monitor the traffic sources for each or our clients, I can tell you that you’d be surprised at how many “branded keywords” (variations of the company name) are actually being searched. You […]

How Much Does NOT Marketing Cost?

Sep 7th, 2016

The Death Spiral: Failure is NOT a Strategy This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago. It’s a tint-shop down in San Diego that has been struggling for a while. They made some […]

Is Google Marketing better than Facebook Marketing?

Aug 24th, 2016

So I work in my home office every day and the heat coming in mid-morning makes it sweltering in there. My response is: A. Go to Facebook and look at pictures of cats. B. Have a sandwich before the mayonnaise goes bad. C. Have someone install window film immediately. If you answered “C,” you’re a conformist. Yep, […]

5 Best SEO Practices for Your Tint Shop

Aug 22nd, 2016

Yep, there are a few things you can do to help yourself… The process of showing up on Google when your customers are searching for “window film” or “paint protecting film” can be pretty complex when you get down to the technical nuts and bolts, but there are a bunch of things you can do […]