Inevitably, the first question I get asked the week after the SEMA Show is whether I saw anything new and interesting. While there are always several new things to see, this year I recognized a growing trend that came up in numerous discussions I had throughout the week. In fact, it seems like this trend […]

The 2017 SEMA Show continued its four-day stay in Las Vegas Thursday with attendees ready to check out the latest products in the film industry. Despite reports from manufacturers saying attendance seemed lower than previous years, they said booth traffic and leads were up. American Standard Window Film (ASWF) debuted Dimension IRP, an automotive window […]

The 2017 SEMA Show started its four-day stay at the Las Vegas Convention Center yesterday, with international representation from more than 3,000 exhibitors and tens of thousands of attendees. As one of the largest automotive aftermarket tradeshows, several film manufacturers used the show to debut new products, while another says goodbye to one of its […]