A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

What’s your brand? It’s a question that was tossed from person to person during a Window Film Pros Clubhouse room this month, and it got me thinking about my company’s brand, my own personal brand and the brands of others. I reached out to 11 film stars to dive deeper. My Brand My overarching brand […]

I know, it sounds like an easy question. Have you or anyone else asked what your brand is? Does anything come to mind other than that you install a specific brand of film? Maybe you offer multiple brands of film, which can confuse consumers on the message you’re trying to send. In the overall picture, […]

You’re probably asking yourself, “what do you mean is my company identity  schizophrenic?” You know, when you have so many ideas that it’s hard to concentrate on just one – or branding has gotten so crazy you don’t even know which logo is your current one, and let’s face it – you don’t even have […]

If I eavesdropped on the conversation of one of your customers talking about your business, what would they say? Would their comments match the flowery wording on the framed mission statement behind the counter? As Jeff Bezos, founder of Amazon, says, “A brand is what people say about you when you leave the room.” If […]