As a business owner or manager, the buck stops with us. What do I mean by that? It means that being able to make decisions effectively is important to the success of our businesses. As a teenager, I remember visiting my father at his office one day. He was the chief financial officer of a […]
For my next article in the ‘What Would Chris Do?’ Series, I will share how to engage and respond to online reviews and comments. In the last few weeks, I have had a few shop owners express frustrations about reviews or comments left online. They asked how I would handle these situations, so I thought […]
For my next few articles, I am going to do a series called ‘What Would Chris Do?’ The scenarios will revolve around starting a new business in our industry. Each article will cater to a different scenario and what my strategy would be. For my first article, let’s look at my first advice for any […]
Social media is now prevalent in every part of our lives. I have seen positives and negatives with what has become a constant element of the daily grind. The Pros Marketing: Social media has changed the way we do business. It has enabled a whole new era of marketing. When I started my company 20 […]
Most shop owners recognize the need for quality and how customer satisfaction means repeat business, referrals and reviews. During my years of training installers, I developed two critical processes to have the best quality that are not installation related. This means that even the new installer or new shop can come out of the gate […]
As window film companies prepare to enter the third chapter of the 2020s, WINDOW FILM magazine’s team reflects on a year dominated by powerful headlines. Tractor tinting, legislative developments, new patents, employee retention and female empowerment propelled this year’s most-read stories. 1. Tractor Tinting: Is It Worth the Trouble? Decatur, Texas, is filled with farmland. […]
I have met many shop owners in the industry, and we have frequently talked about compensating employees. In this article, I want to break down the compensation plans I have seen over the years. Keep in mind that the plans and positions vary, and there is no one perfect solution. I recommend that owners/managers consider […]
I am amazed at the growth our industry has seen through the recent pandemic that has affected and rewritten life as we know it. Despite economic strains, shops have continued to stay busy and grow more than ever. But as our economy comes into some challenging inflationary moments and supply chain issues plague the automotive […]
I was a year into running my paint protection film business when my father stopped by to chat after finishing work. I was installing a partial hood, and while we talked, I proceeded to rip the film off and re-do it three times. He didn’t say anything but clearly could see my frustration. As I […]
I toured XPEL’s headquarters in San Antonio last week, scanning the labs, training rooms and the company’s expansive warehouse. My tour guide was Chris West, XPEL’s director of automotive films. After my walkthrough, we sat down to chat about his first experience with paint protection film (PPF), the art of business ownership and his new […]
