Posts Tagged ‘Federal Trade Commission’

FTC Targets Companies That Use Fake Online Reviews

Jul 12th, 2023

Violators of proposed new rule would face penalties As more marketing departments lean into generative artificial intelligence (AI), the Federal Trade Commission (FTC) has proposed a new rule that bans companies from using fake customer reviews and engaging in illicit endorsement practices. The FTC’s proposed rule would prohibit buying positive or negative reviews, suppressing honest […]

FTC Proposes Revised “Green Guides”

Oct 7th, 2010

The Federal Trade Commission announced proposed revisions to its Guides for the Use of Environmental Marketing Claims. Jon Leibowitz, chairman of the FTC, says the “Green Guides,” which were last revised in 1998, are designed to help businesses avoid making misleading environmental claims and that also helps consumers. FTC commissioner Julie Brill said there are […]