One of the best tactics I’ve learned throughout the years is something I like to call “Work in Reverse.” It’s another way to think about goals, but thinking about things in reverse can help achieve goals that may seem out of reach. First, the concept requires an individual to dive into what action they would […]

Running a business is hard. As owners, we are usually going 24/7 either working on the business or at least thinking about it. Whether in the shower, driving or on a personal level—sometimes my wife is talking to me and I’m not paying attention to her because I’m thinking about the business. One of the […]

Madico recently announced Solar Art as its dealer of the quarter–Matthew Darienzo. The owner of Solar Art, Darienzo purchased the company in 2010 with a mission to build on what the former owner had established but also to expand the company like no other in the industry, according to the company. Darienzo says his vision […]

“They asked me what I wanted to talk about a few months back and when I thought about what could be the most exciting I thought of the financials of window film,” Matt Darienzo, president of Solar Art Window Tinting and Graphics, jokingly said earlier this month at an annual conference. He stressed the importance […]

Industry professionals took Indianapolis by storm to attend this year’s International Window Film Conference and Tint-Off (WFCT). Opening day seminars were informative and gave attendees insight on areas ranging from learning how to thrive in the industry to exploring the best ways to keep customers. Hall of Fame Prior to the seminars, Debra Levy, Window […]