Posts Tagged ‘NFL’

720 Days Later

Sep 28th, 2022

Lambeau Field’s capacity stands at a hefty 81,041, but on October 5, 2020, the stadium was nearly empty. The Atlanta Falcons and Green Bay Packers dueled that night in an eerie scene. It was a Monday Night Football battle free of fans due to COVID-19. Today, NFL Sundays—and industry events—hold a familiar vibe that fleeted […]

“Wherever You May be …”

May 4th, 2022

Colin Cowherd kicks off his sports talk show The Herd with the same enthusiastic introduction each time: “Wherever you may be and however you may be listening …” The punchy, persuasive welcome aimed to attract audiences over the long term—and it did. I started tuning in at 14 and haven’t stopped since. Why, after all […]

How is Marketing Like the NFL?

Sep 19th, 2018

With the NFL season upon us, I thought I’d write an article to describe how marketing is like the National Football League. You may have heard the saying NFL stands for “Not For Long.” It can refer to many things. If a player is not performing well, they will remain in the league “Not For […]