Posts Tagged ‘Patric Fransko’

Can We Finally Stop Doubting the Importance of Social Media to Your Business?

Mar 15th, 2017

You would think that this would be a closed issue by now, but I still hear clients working with my agency question the importance of social media to their business. If I get no other point across in this entire article, please listen to this; proper use of social media is the most important thing […]

What is Your Brand?

Feb 1st, 2017

Right now, many of you might be ready to tune out this article. Brand?! I am a small, local business, not Nike. Why should I worry about brand? Well, in this article I want to define what branding is and tell you why you should be intentional about it with your company. What is brand/branding […]

The Importance of the “Why” in Your Marketing

Jan 18th, 2017

This topic often comes up regarding marketing content that we create for our clients. If possible, I always want the marketing to get back to the “why” regarding the reason someone should entrust you with their business. The reality of life in 2017 is that people are bombarded with content from everywhere. It can feel […]

What’s on the Horizon?

Jun 22nd, 2016

I’m writing this on the first day of summer, the longest day of the year. I hope thus far you’re having a profitable year and working hard to keep up with all the business coming your way. During this busy time, it’s important to still look ahead at what’s happening on the business front. While […]

You Can’t Hide From Facebook

Jun 8th, 2016

By now, everyone should see the benefit of having your business on Facebook. With more than 1.65 billion active users, no other online platform even comes close. Up until now, the only place that Facebook could reach you with advertising was on their platform or by using Facebook Audience Network. The second option allowed advertisers […]

Speak in the Audience’s Native Tongue

May 11th, 2016

Everyone likes to communicate in their native language. When communicating with an audience, it demonstrates respect for them that you are taking the time and effort to tailor the message to them. Well, just as that is true in standard communication, it is also true with social media communication. However, what I am referring to […]

Post Quality on Facebook, Not Quantity

Apr 27th, 2016

Most of us have heard the phrase that quality is greater than quantity. With some recent changes in the way that Facebook decides what business posts to display, this concept may be more important than ever. As of April 21, as part of Facebook’s “Feed Quality Program,” they made changes in an attempt to improve […]

3 Reasons Paid Social Media Marketing is Right for Small Business

Mar 30th, 2016

By this time, I think even the most stubborn small business owners have conceded to the importance of having a solid website that is optimized properly. This is the modern-day equivalent of being listed in the phone book. The quality of your website speaks volumes about your business before the potential customer ever dials the […]

3 Ways You’re Killing Your SEO

Mar 9th, 2016

Search engine optimization (better known as SEO). It’s a term almost everyone in business is familiar with and most understand the importance of it as it relates to online marketing. The issue that many business owners run into with SEO is rooted in what information to believe and who to trust regarding this complex and […]

Is Your Content Catered to Your Target?

Feb 24th, 2016

One of the biggest mistakes I notice when reviewing a company’s marketing strategy is the failure to differentiate their various customer types and create specific content for each target. In marketing speak, this is called “segmentation.” Here’s how Wikipedia defines it: “Market segmentation is a marketing strategy which involves dividing a broad target market into […]