For my next article in the ‘What Would Chris Do?’ Series, I will share how to engage and respond to online reviews and comments. In the last few weeks, I have had a few shop owners express frustrations about reviews or comments left online. They asked how I would handle these situations, so I thought […]

Last week, I highlighted difficult customers and their various forms through several film shop owners. We saw owners retell run-ins with customers that displayed traits of perfectionism, impatience and control. For Sharyn Volpe, co-owner of Frederick Window Tinting in Frederick, Md., her negative interactions with customers have intensified since the onset of COVID-19. “I think […]

It’s my job to keep up with all the news related to window film—literally it is—so one of the ways I do that is by being a part of the many window film Facebook Groups out there. One topic that I have seen a ton written about—and many of you struggle with—is how to get […]