I am amazed at the growth our industry has seen through the recent pandemic that has affected and rewritten life as we know it. Despite economic strains, shops have continued to stay busy and grow more than ever. But as our economy comes into some challenging inflationary moments and supply chain issues plague the automotive […]

Congratulations, you started a business! This is exciting for many, yet daunting as you now control your own destiny. The initial months or years of operation are spent wearing many hats. An owner-operator is a salesperson, installer, porter, janitor, and accountant. It’s fulfilling and empowering, but it can also leave many owners burnt out from […]

LinkedIn is nothing new, as the platform was founded in 2010, but it’s seeing a resurgence in relevance in 2019. I thought you should be aware of it if you are active in business-to-business sales. We’re seeing LinkedIn have more attention being paid to it and we wanted to offer four steps you need to […]

When the temperatures dip, sales for window film companies have a tendency to follow. So just what can your company do to maintain sales during colder weather? According to several dealers in winter weather-prone states, falling back on traditional marketing strategies helps. “For me a lot of it is referral and repeat business,” says Dave […]

As many automotive and residential window film installation leads tend to get a little sluggish during the off-season, dealers may be wondering what they can do during this time. The slow winter months are a time in which many window film dealers can use the quieter schedule to train and strengthen existing sales teams. Whether […]

It’s a topic any window film company is constantly struggling with: how to generate leads effectively. And from the hundreds of participants who attended a recent online webinar, this is a topic with which companies are continually trying to educate themselves. The webinar was hosted by Dave Yoho Associates, a noted leader in helping companies […]