Posts Tagged ‘Sandy Hook Elementary School’

Marketing Gone Wrong: Backlash after Window Film Co. Uses Sandy Hook Photos in Ad

Feb 5th, 2014

The road to hell is paved with good intentions, according to the old adage. So what do you do when your well-intentioned marketing campaign backfires, inspiring resentment toward your window film company? Commercial Window Shield (CWS), a window film dealer with locations in Alexandria, Va.; Bonita Springs, Fla.; Taylors, S.C.; and Toledo, Ohio, currently is facing scrutiny for an ad it circulated featuring a crime scene photo from the Sandy Hook Elementary School shootings.