Posts Tagged ‘Social Media’

Three Critical Local Marketing Strategies

Jul 27th, 2022

Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]

Reaping the Rewards of Reddit

Jul 13th, 2022

Everyone has a preferred social media platform. Maybe you enjoy the endless scrolling of Instagram or the instantaneous news alerts from Twitter. Reddit is my favorite recreational tool that could hold hidden value for window film businesses. What’s Reddit? Reddit is a social news aggregation, content rating and discussion website. The platform had 430 million […]

Tint World Names Patrick Amaral Social Media and Design Manager

May 18th, 2022

Tint World Automotive Styling Centers, a window tinting and automotive accessory franchise, named Patrick Amaral the company’s social media and design manager. Amaral is responsible for developing and executing online strategies, coordinating the company’s online brand messaging and supporting Tint World’s marketing and franchise development through social media and digital engagement. “Our online strategy is […]

Three Tips to Increase Engagement on Your Social Media Posts

Apr 27th, 2022

If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]

Why Should I Care?

Mar 16th, 2022

It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]

3 Ways to Write Better Ongoing Content for Your Website

Feb 16th, 2022

Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]

Resolve to Take Your Marketing to the Next Level in 2022

Jan 19th, 2022

A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

Tint World® Names Brian Licata Digital Media Manager

Nov 10th, 2021

Tint World Automotive Styling Centers™, a window tinting and automotive accessory franchise, named Brian Licata as the company’s digital media manager. Licata will spearhead Tint World’s online efforts to extend its reach and brand awareness in his new role. “As the Tint World franchise continues to grow, it’s more important than ever that we have […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]