Changes that were coming are already here—both in the window film industry and at the SEMA Show at large. That was the major takeaway from tint shop owners and supplier representatives we spoke to last  week during the show. What was top of mind? Color PPF If you walked the halls where our industry’s suppliers […]

What was a blip on X (Twitter) became an earthquake for the film industry that moved markets and undercut the aftermarket industry. Tesla has started offering clear and colored paint protection film (PPF) for its Model 3 and Y vehicles at two of its service centers. The car manufacturer even named its price: $5,000 for […]

Chrysler Capital researched the most popular searches that can help prepare you and your business for the hottest cars right now. XPEL trainer Marco Cazorla says structuring marketing efforts around the results could pay dividends. “It’s important to use real data like this for outside-of-the-box thinking,” Cazorla says. “For example, create content you can market […]

The Las Vegas Convention Center (LVCC) Loop bridged the West Hall and North/Central/South Halls at the 2021 SEMA Show. Designed to transport more than 4,400 convention attendees per hour, the tunnels offer a glimpse into the future. Here are three forms of rising technology with possible industry implications. 1. Autonomous Vehicles A recent video from […]