As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]

Much of what we talk about in the series is designed to get people to check you out and visit your website. However, that is just the start. If you are successful getting them to visit, do they feel at home once they arrive? This article is designed to give you some tips on making […]

This article is a summary from a larger article I was working on for my marketing company, I hope you’ll find it beneficial. I think most people would agree, having a website that puts your company’s best foot forward is important. Many will make judgments about your business based on how your website looks. A […]

One of the areas we’re seeing get great traction and response in 2019 is with YouTube Pre-Roll ads. I wanted to write this article to discuss these ads, give you some advice and encourage you to just roll with it in 2019. What are YouTube pre-roll ads? Simply, they are YouTube videos that are promoted […]

The Specialty Equipment Market Association show (SEMA) might be over for 2018, but there was excitement that lasted far beyond its last day. Thousands made their way to the Las Vegas convention center for the four-day show to learn and see every facet of the industry through aftermarket options. But not all of the conversations […]

Huper Optik USA recently unveiled its new website. The company redesigned it “to focus on educating the consumer on what window film can do for them,” according to a statement. The website is tablet and mobile friendly. Incorporated into the site are both verbal and interactive areas that the company says cater to the different […]