One of the areas we’re seeing get great traction and response in 2019 is with YouTube Pre-Roll ads. I wanted to write this article to discuss these ads, give you some advice and encourage you to just roll with it in 2019. What are YouTube pre-roll ads? Simply, they are YouTube videos that are promoted […]

Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward. The webinar had three focal points, they were: communication, government and advocacy, and technical and standards. “[Reaching out and connecting with members […]

A person picks up his or her favorite mobile device, and then they click, tap, swipe, search and watch … these are common practices consumers use when deciding on what product or company to choose. But what happens if you’re an owner of a small company in an industry such as window film? It’s simple; […]

As the 2014 International Window Film Conference and Tint-Off™ (WFCT) approaches, make sure you stay on top of the latest information by following us online. The 2014 event is set to be held October 7-9, 2014, at the Baltimore Convention Center and Baltimore Marriott Inner Harbor at Camden Yards and will include educational seminars, an […]

The International Window Film Association (IWFA) has announced its use of several social media platforms, including Facebook, Twitter and YouTube, to engage consumers in discussions on the benefits of installing film. “We see the combination of our social media and web pages, along with articles in traditional media channels, as an integrated ‘one stop shop’ […]